Dipankar Rai, Ph.D.
- Associate Professor Marketing
Degrees
- Ph.D., Marketing, SUNY Binghamton, 2014
- MBA, SUNY Binghamton, 2009
Teaching
Digital Marketing, Marketing Analytics, Judgment and Decision Making,听Marketing Management, Principles of Marketing
Research
- Rai, Dipankar, Chien-Wei Lin and Napatsorn Jiraporn (2021), 鈥淭he Impact of Scheduling Styles on Time-limited Promotions: The Moderating Role of Redemption Frames,鈥� Journal of Business Research听(ranked A in ABDC Journal Quality List)
- Lin, Chien-Wei Rai, Dipankar and Tran, Trang (2019), 鈥淐EO Change and the Perception of Enhanced Product: An Implicit Theory Perspective,鈥� Journal of Consumer Marketing听(ranked A in ABDC Journal Quality List)
- Rai, Dipankar and Chien-Wei Lin (2019), 鈥淭he Influence of Implicit Self-theories on Consumer Financial Decision Making,鈥� Journal of Business Research听(ranked A in ABDC Journal Quality List)
- Rai, Dipankar, Chien-Wei Lin, JungHwa Hong, and George Kulick (2017), 鈥淭he Influence of Relationship Beliefs on Gift Giving,鈥� Management and Marketing
- Rai, Dipankar, Chien-Wei Lin, and Chun-Ming Yang (2017), “The Effects of Temperature Cues on Charitable Donation,” Journal of Consumer Marketing听(ranked A in ABDC Journal Quality List)
- Rai, Dipankar, Chien-Wei Lin, and Magdoleen Ierlan (2016), 鈥淭he Influence of Scheduling Style on Variety Seeking鈥� Management and Marketing
- Chatterjee, Subimal, Dipankar Rai, and Timothy Heath (2016), 鈥淭radeoff between time and money: The asymmetric consideration of opportunity costs,鈥� Journal of Business Research听(ranked A in ABDC Journal Quality List)
- Chatterjee, Subimal, Dipankar Rai, and Himadri Ray Chaudhuri (2015), 鈥淜arma as a Universal Source of Fairness Judgments: The Effects of Karma and Karmic Atonement on Consumer Preferences,鈥� 6th听IIMA Conference on Marketing in Emerging Economies鈥擝est Paper Award
Education
Ph.D., Marketing, SUNY Binghamton, 2014
MBA, SUNY Binghamton, 2009
Areas of Specialization
Digital Marketing
Marketing Analytics
Judgment and Decision Making
Marketing Management
Principles of Marketing
Publications
(8) Rai, Dipankar, Chien-Wei Lin and Napatsorn Jiraporn (2021), 鈥淭he Impact of Scheduling Styles on Time-limited Promotions: The Moderating Role of Redemption Frames,鈥� Journal of Business Research (ranked A in ABDC Journal Quality List)
(7) Lin, Chien-Wei Rai, Dipankar and Tran, Trang (2019), 鈥淐EO Change and the Perception of Enhanced Product: An Implicit Theory Perspective,鈥� Journal of Consumer Marketing (ranked A in ABDC Journal Quality List)
(6) Rai, Dipankar and Chien-Wei Lin (2019), 鈥淭he Influence of Implicit Self-theories on Consumer Financial Decision Making,鈥� Journal of Business Research (ranked A in ABDC Journal Quality List)
(5) Rai, Dipankar, Chien-Wei Lin, JungHwa Hong, and George Kulick (2017), 鈥淭he Influence of Relationship Beliefs on Gift Giving,鈥� Management and Marketing
(4) Rai, Dipankar, Chien-Wei Lin, and Chun-Ming Yang (2017), “The Effects of Temperature Cues on Charitable Donation,” Journal of Consumer Marketing (ranked A in ABDC Journal Quality List)
(3) Rai, Dipankar, Chien-Wei Lin, and Magdoleen Ierlan (2016), 鈥淭he Influence of Scheduling Style on Variety Seeking鈥� Management and Marketing
(2) Chatterjee, Subimal, Dipankar Rai, and Timothy Heath (2016), 鈥淭radeoff between time and money: The asymmetric consideration of opportunity costs,鈥� Journal of Business Research (ranked A in ABDC Journal Quality List)
(1) Chatterjee, Subimal, Dipankar Rai, and Himadri Ray Chaudhuri (2015), 鈥淜arma as a Universal Source of Fairness Judgments: The Effects of Karma and Karmic Atonement on Consumer Preferences,鈥� 6th IIMA Conference on Marketing in Emerging Economies鈥擝est Paper Award
